Photo: Jesse Richmond
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Deets: Cookie Pop and Candy Pop by SNAX-Sational Brands Group is excited to celebrate their annual ‘SnackGiving’ initiative for 2022 with their first ever ‘The Popcorn Challenge’ to help raise brand awareness in support of official charity partner, the Ryan Seacrest Foundation, and their work with Children's Hospitals nationwide. The Popcorn challenge, featuring Cookie Pop and Candy Pop, officially kicks off in November ahead of Giving Tuesday, the annual day of Giving, and continues all holiday season.
In honor of the challenge, a kick off event will be held in West Hollywood. All guests will be participating in the popcorn challenge, which benefits Ryan Seacrest Foundation and its work with children's hospitals nationwide. The purpose of this event is to create a viral push for the give back initiative. We will have a ton of exciting activitations, beverages and food on hand, as well as delicious popcorn treats by Cookie Pop and Candy Pop. Guests can enjoy our event on the main level of Hotel Ziggy, the 4th floor lounge level, as well as enjoy time at the pool.
On November 15th, 2022, The Popcorn Challenge officially went live across social media channels debuting a TikTok video by music artist and TV/Film personality Lance Bass to challenge his followers to participate for this incredible initiative with Cookie Pop and Candy Pop to benefit the Ryan Seacrest Foundation Children’s Hospital Seacrest Studios Network.
Ahead of #GivingTuesday, the annual global generosity movement that unleashes the power of people and organizations to transform their communities and the world, SNAX-Sational Brands is thrilled to launch its annual #SnackGiving campaign to raise funds for the Ryan Seacrest Foundation (RSF), this year in the form of the ‘The Popcorn Challenge.’ Focused across social platforms such as TikTok and Instagram, The Popcorn Challenge officially launched, November 15th, and is aiming to engage users and consumers for an interactive giving initiative. On #GivingTuesday, November 29th, Ryan Seacrest will release his very own video in support of The Popcorn Challenge, as Cookie Pop and Candy Pop continue to challenge followers across social media to engage in the promotion through December 15th, 2022 to raise funds and awareness for the Foundation.
A portion of the proceeds of all retail sales and e-comm sales of all flavors will support the Ryan Seacrest Foundation during the holiday season, benefiting their Seacrest Studios within children’s hospitals across the United States. National retail partner It'Sugar, which features the entire Cookie Pop and Candy Pop flavor portfolio, will also be donating proceeds from the Special Edition Holiday Flavors to the Foundation through December 15th.
Aimed to inspire today’s youth through entertainment and education focused initiatives, The Ryan Seacrest Foundation has built 11 state-of-the-art broadcast media centers, named Seacrest Studios, in children’s hospitals across the U.S., with three more slated to open within the next calendar year.
The Challenge: From November 15th to December 15th, the brand is challenging participants to try and catch as much popcorn in their mouth as possible in 10 seconds. To win, the contestant must post a video attempting the challenge for a chance to win a free case of Candy Pop and Cookie Pop popcorn. The grand winner will receive $1,000 and be chosen at random, and 20 other recipients will win a year of popcorn delivery of their flavor choice from the extensive portfolio of popular brands, plus a Who Has It Holiday VIP Gift Box. The brand will be picking these 20 lucky winners attempting the tasty task with bonus points to those challenging their friends to take on the feat, for the case delivery! Even unsuccessful attempts will qualify! SNAX-Sational has also partnered with Who Has It? Unboxing company, as their official The Popcorn Challenge partner. Bobby Kennedy III will once again be producing the video content for this holiday initiative.
Spotted: Ashlee Keating, Anastasia Nova, Bobby Kennedy III, Carson Leuders, Caroline D'Amore, Chloe Adona, Courtney Revolution, Bleach, Bryan Robinson, David Lee, Ryan Kenney, Dorien Wilson, Elissa Kapneck, Elysee Sanville, Fabian Arnold, Hart Denton, Jarry Lee, Jackson Dollinger, Joel Michaely, Julian Lerner, Katja Glieson, Lindsey Shaw, Loreen Hwang, Mckenki Brooke, Reif Harrison, Snax-Sational Brand CMO Adam Cohen
Hint for the Average Socialite: The kick off event is strictly invite only, but all are welcome to join the Popcorn Challenge.
Popcorn Challenge Directions to Enter:
(1) Post a video (stories, reels or static) attempting ‘The Popcorn Challenge’ and tag @cookiepop_candypop and @ryanfoundation between Nov. 15th - Dec. 15th.
(2) Invite @cookiepop_candypop to be a collaborator if on IG
(3) Include hashtags: #snackgiving #snacktogive #popcornchallenge #cookiecandypop #ryanfoundation #givingtuesday
Make sure to use the music "Popcorn Challenge!"
What’s Trending: @CookiePop_CandyPop @RyanFoundation @LanceBass #GivingTuesday #SnackGiving
