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CINDERELLA'S REBEL STEP SHOP POP-UP EXPERIENCE, LA


  • The Grove LA 189 The Grove Drive Los Angeles, CA, 90036 United States (map)
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Deets:  Your invitation awaits. Take the first step in your story as Amazon Prime Video today announced that it will debut an exclusive “Rebel Step Shop” experience at The Grove LA on September 4 and September 5 in celebration of the premiere of Cinderella and the recently revealed Onitsuka Tiger P-TRAINER PRZM™ Cinderella collaboration sneaker. Premiering September 3 on Prime Video, Cinderella is a musically-driven bold new take on the traditional story you grew up with and stars Camila Cabello as an ambitious young woman whose dreams are bigger than the world will allow.

The family-friendly “Rebel Step Shop” will immerse guests in the world of Cinderella with shareable moments and put the magic directly in the hands of fans to help rewrite the classic fairytale. Designed as a first-come-first-serve experience, fans will be able to sign up for limited reservations onsite beginning Saturday, September 4 to secure an opportunity to customize an exclusive pair of Onitsuka Tiger shoes to take home. The shop’s Fab Fairy Crew will be on hand to assist with design touches that include iridescent Airbrush techniques, silk laces, colorful patches and more.

Japanese fashion brand Onitsuka Tiger recently revealed the release of a limited-edition sneaker born from a collaboration with the Amazon Original Movie Cinderella. In sync with the next generation image of women and the message of diversity promoted in the film, Onitsuka Tiger created this sneaker based on a novel interpretation of the glass slipper that allows anyone to be the protagonist in any situation, without being limited to the stereotype. The model adopted for this collaboration is the P-TRAINER PRZM™ from the Onitsuka Tiger Contemporary Collection. The prismatic colors, reminiscent of the glass slipper, are used on the entire upper of the sneaker to create a mirror-like glossy effect. The design complements both casual and dressy styling. The impactful platform sole is decorated with the brand's symbolic Onitsuka Tiger Stripes. The iconic tiara from the movie features on the heel top, and the Onitsuka Tiger logo and movie title are on the shoe tongue label and insole. The brand has also produced a special shoe box and shopper with the graphic design and tiara of Cinderella. A limited number of 800 pairs will be available from September 3 at selected Onitsuka Tiger stores around the world, the official online store, and the official Amazon Japan website.

The Rebel Step Shop Experience is presented by Amazon Prime Video as a part of their collaboration with Onitsuka Tiger and produced by NVE Experience Agency. All supplies and designs are limited on a first-come-first-served basis. The health and safety of fans, staff and partners involved in the experience is a priority and all precautions will be implemented beyond guidelines set forth by national, state, local health officials.

Hint for the Average Socialite: Walk ins are First-Come-First-Serve!

Can’t make it in person? Check out some virtual events from the safety of your home!

What’s Trending: @Cinderella @PrimeVideo @OnitsukaTiger #CinderellaMovie

Earlier Event: September 3
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