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Deets: The Pedal on the Pier fundraiser returns transforming Santa Monica Pier into a high-energy outdoor cycling studio to raise money for the foundation's Camp Ubuntu, which provides LA's underprivileged children in South LA with a unique, three-day camp experience. The lessons and experiences these children learn at Camp Ubuntu enrich their lives and empower them with the necessary skills needed to better themselves at home, across their communities, and throughout life. Pedal on the Pier raises over a million dollars each year, totaling over six million dollars, and hopes to far surpass those numbers this year.
With the Pacific Ocean as the backdrop, Pedal on the Pier's 4-hour spin-a-thon features teams riding on stationary cycling bikes, LA’s top spin instructors, live musical performances, DJs, dancing, celebrities, athletes, food and drinks from local restaurants, influential brands and fun festivities in the sun. Sponsors include national brands like iHeart Radio, Beat Box and Tito’s Vodka.
In order to participate as a rider you can join a team or start a team. Each team must raise a minimum of $2,500 for the Harold Robinson Foundation to have a bike reserved. Registered riders will receive a free T-shirt, swag bag, and a meal ticket and access to the 21 and over lounge with hosted alcoholic beverages from sponsors. There will also be a limited number of $100 Party on the Pier spectator tickets which includes access to the festivities, two drink tickets, hosted food from local restaurants and vendors, as well as a cash bar with beer, wine and cocktails.
About The Harold Robinson Foundation
The Harold Robinson Foundation is a 501(c)2 founded in 2009 by Jeff Robinson and Joyce Hyser Robinson. It began with an idea from Jeff Robinson, almost 20 years ago; that every child should have the same opportunities he had as a kid, no matter where they stand on the socioeconomic ladder. The foundation is named for Jeff's late father. The Harold Robinson Foundation’s flagship program, Camp Ubuntu, provides the funding and resources to send kids from South Los Angeles's disinvested communities to camp, in a safe and nurturing environment, far away from the stress that most of them face on a daily basis. The foundation also runs a summer day at the Edwin Markham Middle School in the heart of Watts, CA.
Who You May Spot: To be announced. In the past, Pedal on the Pier has attracted celebrities such as Hilary & Haylie Duff, Steve McQueen Jr., Evander Holyfield, David Duchovny, Rosanna Arquette, Molly Sims, Craig Robinson, DJ Mustard, MC Hammer, Debbie Allen, Flea, and Luc Robataille
Hint for the Average Socialite: Participants can register as a "Team" (1-5 riders) with a minimum fundraising commitment of $2,500 per bike or purchase a Party on the Pier spectator ticket for $100 which includes access to the festivities and hosted food and beverages from local vendors, as well as a cash bar with beer, wine and cocktails.
What’s Trending: @PEDALonthePIER #pedalonthepier @CampUbuntu #wespinkidswin