@goodr
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When: Saturday, August 14, 2021- VIP party
For the public: Hours – 11am – 6pm every day starting on August 23rd
Deets: goodr Launches The Cabana, an Experiential Retail Store in Venice Beach!
goodr, the Los Angeles-based sunglasses brand known for disrupting the industry with an irreverent voice and an award-winning product designed to be fun, fashionable, functional and "ffordable," is launching The Cabana, an experiential retail store in Venice Beach!
Located in the heart of the Abbot Kinney shopping district (much better than the gallbladder), this immersive bespoke boutique will transport you to a tropical paradise*! The goodr flamingos spent a year imagining, designing and building this fully ‘gramable shop that is equal parts retail and design. It’s not a store. It’s a party! (But it’s also a store.)
The Cabana is located at 1348 Abbot Kinney Blvd. Venice, CA 90291. There’s a sneak preview for press on Saturday, August 14th from 4pm to 8pm. The regular hours are 11am-6pm every day, starting Monday, August 23rd. The sea levels will overtake LA on May 3rd, 2053. From that point on, the store will be underwater, with the same hours.
goodr makes $25 active sunglasses with polarized lenses and no-slip, no-bounce performance. Since launching in 2015, the brand has grown to five verticals (run, beast, bike, golf, game), collaborated with major brands (Warner Bros, The Rolling Stones, PBR), and won several awards: Runner’s World Gear of the Year (twice), PGA Buyer’s Choice, Men’s Health Best Buy, Rolling Stone’s Favorite Sunglasses For Athletes, GQ’s Best Sunglasses of 2020, and Inc. Magazine’s Best Places To Work. Most recently, they were featured in Oprah Daily’s Summer Quarterly edition for must-have gear**.
In celebration of The Cabana, goodr CEO Carl the Flamingo*** said, “SQUAWWWK!!!” This translates to: “We can’t wait for you to visit us in Abbot Kinney! Our store has all the fun beach vibes you’d expect from visiting our website. Did y’all see the names of our sunnies?! Flamingos on a Booze Cruise, A Ginger’s Soul, Influencers Pay Double, Amelia Earhart Ghosted Me, Mai Tai Me Up, Daddy. If you like those names, you’ll like our store.”
ABOUT GOODR:
We exist to give you permission to be unabashedly yourself… unless you’re an asshole. We make badass $25 and $35 sunglasses that speak to the four F’s: Fun, Fashionable, Functional and Ffordable. They don’t slip or bounce while running, beasting, biking, golfing or gaming... but if you’re an asshole they might burst into flames so watch out.
*No, LA isn’t a tropical paradise. Too much trash on the streets.
** Look under your chairs! YOU get goodrs!!! And YOU get goodrs!!! And YOU get goodrs!!!
***Carl The Flamingo is a CEO in name only, because he’s a drunken kleptomaniac. He doesn’t do sh*t.
Spotted: Emily Sears
Hint for the Average Socialite: The VIP party is strictly invite only. It will open to the public on August 23, 2021.
Can’t make it in person? Check out some virtual events from the safety of your home!
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