G-Eazy | Photo: FIRE / New luxury cannabis brand
Deets: New luxury cannabis brand FIRE took LA by storm with it’s unmatched presence among the world’s most well-known celebrities, influencers, and cannabis lovers. On Tuesday, April 20th, FIRE brought one of LA’s first COVID-19 safe, star-studded events to life with on-site rapid testing of all guests, vendors and staff (there were absolutely no exceptions), which assured a healthy environment. Besides the brand’s unbelievable lineup of supporters, FIRE also brought interactive sponsor and brand activations to an extraordinary private estate in the West Hollywood Hills. Paving the future of cannabis culture with their flagship 24K Gold Pre-Roll, this event heavily featured FIRE’s top-shelf, AAA indoor flower loved by the truest cannabis connoisseur.
Smoke Pearls, FIRE’s title sponsor, brought guests a rolling experience with their patented cone cigar, giving users a first-hand look at the ease of smoking with Pearls.
Other confirmed brand partners included: JAJA Tequila, Basic Vodka, Mamitas Seltzers, Smilez Energy and Box Water, which kept attendees hydrated, in addition to Donutbar and Noods To Go by Crustacean, which kept everyone noshing on fabulous delights, and FIRE, Pearls, Drip, and Schlooz, which kept guests further engaged from a cannabis standpoint.
Guests were also treated to a cannabis-style step & repeat “blue carpet” experience, multiple roll-up activations, mixology cocktails, several “Instagramable” moments, interactive games and live character vignettes.
ABOUT FIRE: The good life deserves a good smoke. FIRE was born out of a desire to create a top-tier cannabis lifestyle. When you smoke FIRE, you get an experience infused with luxury. Every aspect is uniquely and thoughtfully curated, from our premium product made with award-winning, high-end flower to our sleek designs and signature apparel. The FIRE studio is continuously innovating to evolve with our conscious, incredibly well informed cannabis community.
ABOUT CINEMATIC: The Cinematic team is comprised of highly experienced, award-winning, television acclaimed, live event and show producers, production designers, Hollywood art directors, experiential marketing & activation specialists, and highly creative content developers.
The Cinematic team's collective experience includes some of the nation’s most recognized entertainment and celebrity brands, movie press launches, streaming broadcast and corporate events, full ship themed cruise charters, music and art festivals, and of course the most experiential parties of the the last decade at famous mansions and private estates, just to name a few.
Cinematic is known for transforming all kinds of venues, private estates, cruise ships and even giant dirt lots into incredible, breathtaking environments. Cinematic leverages its team's expertise and creativity for the creation of movie quality, theatrically designed themes for all events, productions, and higher end charity events to raise awareness and much needed funds for worthy causes.
Spotted: G-Eazy
Hint For The Average Socialite: This is strictly invite only.
What’s Trending: @fire @onlysmokefire @wearecinematic
