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Deets: BRACH’S®, America’s #1 Easter Jelly Bean brand, is launching its first official egg hunt hiding service, giving everybunny - both kids AND parents - the chance to enjoy the search together.

Just in time for Easter, BRACH’S will hide dozens of eggs pre-filled with iconic BRACH’S Jelly Beans and other seasonal goodies in your yard, in partnership with Card My Yard. Fans in the top ten jelly bean-loving markets will have a chance to receive a free Easter egg hunt hiding service, while supplies last. Plus, one lucky household in each market could find a golden egg, redeemable for a year’s supply of BRACH’S Jelly Beans.

BRACH'S Egg Hunt Hiders is debuting in the top 10 markets where the most jelly beans are sold: Baltimore/Washington, D.C., Boston, Chicago, Detroit, Los Angeles, New England, New York City, Philadelphia, Phoenix/Tucson, and South Carolina.

Hint for the Average Socialite: Beginning Thursday, April 3 at 7PM ET, residents in these top 10 jelly bean-loving markets can hop to BrachsEggHunt.com for a chance to reserve an Easter egg hiding service, while supplies last. All egg hiding services come with a festive Easter yard sign, and one 'eggs-tra' lucky household in each market will discover a hidden golden egg, redeemable for a year's supply of BRACH'S Jelly Beans.

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