Rodeo Drive Concours Highways to Heaven, Beverly Hills
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| @RodeoDriveBH |
When: Sunday, June 21, 2015 @ 10AM-4PM
Hot Spot: Rodeo Drive, Beverly Hills, CA
Deets: The 2015 edition of the Rodeo Drive Concours d’Elegance will celebrate Father’s Day, June 21 featuring Alfa Romeo as the “Honored Marque”. The Rodeo Drive Committee – in conjunction with the City of Beverly Hills – has selected the theme “Highways to Heaven” to honor Route 66, Autobahn and Autostrade.
“The Rodeo Drive Concours is a favorite Father’s Day tradition in Beverly Hills,” said Mayor Julian Gold. “It’s a day-long celebration of the finest automobiles in the world and a wonderful way for the entire family to celebrate their fathers in classic Beverly Hills style.”
Celebrating Alfa Romeo’s return to North America, the brand will showcase the all-new 2015 Alfa Romeo 4C Coupe, plus the open-air 4C Spider that arrives this summer. Both models offer driving enthusiasts a technical, mid-engine design inspired by the brand’s legendary racing history and represent the essential sportiness embedded in the brand’s DNA: handcrafted in Modena, Italy; seductive Italian style; state-of-the- art Formula 1 inspired carbon fiber monocoque chassis that enables an incredible power-to-weight ratio; advanced technologies, including the all-aluminum 1750 turbocharged and intercooled engine with direct- injection and variable-valve timing that enables supercar-level performance.
“As an event that exudes style, elegance and automotive passion, we’re honored that the Rodeo Drive Concours d’Elegance selected Alfa Romeo as this years honored marque,” said Reid Bigland, Head of Alfa Romeo North America. “And the timing of the Rodeo Drive Concours d’Elegance couldn’t be better as Alfa Romeo celebrates its 105th anniversary in June, our 4C Coupe continues to excite North American driving enthusiasts and our all-new 4C Spider arrives this summer with its combination of supercar-level performance and open-air freedom.”
The Concours is the largest public event held annually in Beverly Hills with a unique mix of guests including car collectors, families and international visitors and residents from Beverly Hills and the Westside. Named “one of the 300 unmissable events in the world” by Frommer’s Travel Guide, the Rodeo Drive Concours d’Elegance continues to be one of Southern California’s top destinations each and every Father’s Day. As an annual tradition, the event will feature a superb combination of rare automobiles highlighting the past, present and future at the crossroads of fashion, design and entertainment.
“The annual Rodeo Drive Concours is a world-class event that checks every box! Sensational cars, free to the public and a great place to celebrate Father’s Day with the entire family,” said Rodeo Drive Concours Committee Chairman Bruce Meyer. “It’s one of those special events that appeals to everyone. The combination of fashion, architecture, great cars and the best people watching makes it a unique tradition every Father’s Day.”
This year’s Concours pays tribute to Route 66, Autobahn and Autostrade. Route 66 was one of the original highways within the U.S. Highway System. Established in 1926, Route 66 ran through Chicago to Los Angeles covering 2,448 miles. Germany’s Autobahn, also known as the German term Bundesautobahen, is the federal controlled-access highway system in Germany that has no mandated speed limit for some classes of vehicles. Italy’s Autostrade is the Italian national motorways system. This system is the main toll road in North and Central Italy.
The Rodeo Drive Concours d’Elegance is produced by the Rodeo Drive Committee with support from the City of Beverly Hills. Alfa Romeo is featured as the 2015 Honored Marque. Partners include The Auto Gallery, Toyota Motor Sales, Maserati North America, Ferrari North America, Ferrari Beverly Hills, Two Rodeo Drive, GEARYS Beverly Hills, Auctions America, Beverly Hills BMW, Galpin, Petersen Automotive Museum and the Beverly Wilshire, A Four Seasons Hotel. Media partners include the Beverly Hills Courier and Highline Autos Magazine.
Who You May Spot: Fathers, sensational automobiles
Hint For The Average Socialite: For more information about Rodeo Drive and the Rodeo Drive Concours, please visit www.concoursdelegance.rodeodrive-bh.com.
The event is free and open to the public!
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