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Deets: Timed to the 2022 Coachella Valley Music and Arts Festival, cultural authority Rolling Stone will return with its annual festival weekend activation, Rolling Stone Live, presented by Meta, April 15 – 16, 2022. Rolling Stone, who has been the leading voice in music and popular culture for over 50 years, returns to ARRIVE Palm Springs for its third annual weekend-long festival experience featuring live performances by Grace McKagan, BLXST and Carwash, and DJ sets from James Hype and perennial festival headliner Gryffin, with more to be announced.
Rolling Stone will once again partner with Meta to bring its successful Creator House activation to the desert valley. The brands will develop unique and engaging experiences for attendees to explore the products and tools that support creators' storytelling ambitions - including Reels, Meta Quest 2 VR headsets and Ray-Ban Stories smart glasses. The activation is part of a larger partnership between Rolling Stone and Meta aimed at celebrating content creators at some of the most sought-after music and cultural festivals in 2022 - kicking off in Austin, TX at SXSW and culminating in Los Angeles with the celebration of Rolling Stone’s inaugural “Creators” issue.
Rolling Stone and Meta will also release the second installment of its recently launched Reels series, “Behind the Creator” which serves to highlight emerging creators at each Creator House activation and the ways they leverage Meta's products to build community, strengthen their brand and harness economic opportunity.
Resorts World Las Vegas and Zouk Group will serve as hotel and nightlife partners for the 2022 iteration of Rolling Stone Live, the newest Las Vegas hospitality destination.
Sponsor activations will reign supreme to round out the festival experience and includes the premiere of the first ever CÎROC Vodka Spritz canned cocktails, A Matua Wine chill zone and a curated Madre Restaurant & Mezcaleria sampling station providing refreshing poolside cocktails, with a hydration opportunity courtesy of ORIGIN™ water sampling station, along with additional hospitality from Core Foods, Reign Energy Drinks, and Tractor Beverage Co.
Lucky Brand, the renowned lifestyle fashion and denim brand is returning to Palm Springs to debut its Future Fantastic event curated in partnership with Lola Langusta of Stoned Fox. Guests will be able to create custom tees and bandanas, visit the custom craft cocktails bar by Codigo 1530 and Disco Cubes, view one-of-a-kind art by Elena Stonaker and Radha Creative and experience the work of Yarn Bomb artist Megan Boyd.
Abra, the leading Crypto platform, is taking over Cartel Coffee and presenting the first ever “Conquer Crypto Café” where attendees will receive surprise drops throughout the day. Attendees will also have the chance to take a break from the excitement in the Lovesac StealthTech Lounge where they can experience immersive surround sound and charge up their phones through the brand’s technology embedded inside the Sactionals.
For more information and the latest announcements visit RollingStone.com and follow-on Instagram and Facebook @RollingStone #RollingStoneLive.
Hint for the Average Socialite: Registration is open now and you can RSVP to attend.
What’s Trending: @RollingStone #RollingStoneLive