@ItsOnATT
Deets: Lady Gaga headlined AT&T TV Super Saturday Night – one of the most sought-after invitations during the Big Game weekend – to celebrate the event’s milestone 10th anniversary.
Over 8,500 fans, celebrities and industry VIPs attended the sold-out concert event and AT&T 5G interactive activities at Meridian at Island Gardens, a 65,000 square-foot custom built multi-level premier level event and entertainment experience in Miami. The event was also livestreamed on Twitter to over 1.39M viewers and quickly became the #1 trending topic on Twitter.
The star-studded evening included some of the biggest names in sports and entertainment the night before the Big Game including Jamie Foxx, Paul Rudd, Adriana Lima, Jeremy Renner, Jon Hamm, Hannah Jeter, Eiza Gonzales, Rob Lowe and more! (See full list of notable attendees below.)
Fans both on the ground and tuning in to the livestream on Twitter @ItsOnAtt experienced a night that went above and beyond the traditional concert-going experience, with interactive activities all thanks to the power of AT&T 5G.
Monster Wall Powered by AT&T 5G: This 60-foot, 5G-powered digital wall drew fans in and transformed them into their own “little monster.” With over 25,000 combinations, they decked themselves out in their own neon, glowing digital avatar, and unlocked a few surprises along the way.
AT&T 5G Air Graffiti Drawing on Kindness: This experience let fans spread the love as they drew images and wrote messages in the air using AR and 5G-capable devices – creating the first 5G powered art creation in the world.
AT&T 5G Fan Cam: Throughout the livestream on Twitter, AT&T brought exclusive camera angles and on-the-ground fan content from this year’s show using Samsung Galaxy S10 5G devices powered by AT&T 5G+.
AT&T TV also partnered with Born This Way Foundation, for every #SuperSaturdayNight hashtag on Twitter, AT&T TV donated $1 up to $250,000 to the Born This Way Foundation. For fans here at the show in Miami, AT&T TV created activations that focused on the celebration of kindness in fun and unique ways; and each fan interaction with these activations contributes to the cause and spread the word of kindness. AT&T and Born This Way Foundation share a vision for building a kinder, braver world.
Spotted: Lady Gaga (Headlining Performer) plus celebrity attendees including Eugenie Bouchard (Pro Tennis Player), Karamo Brown (TV Personality, Queer Eye), Kate Brock (Model), Amanda Cerny (Influencer), Casey Cott (Actor, Riverdale), Mark Cuban (Shark Tank), Victor Cruz (Former NFL Player), Olivia Culpo (Actress, The Swing of Things), Nathalie Emmanuel (Actress, Game of Thrones), Jamie Foxx(Actor, Just Mercy), Cynthia Germanotta (CEO of Born This Way Foundation), Eiza González (Actress, Bloodshot), Jimmy Graham (Green Bay Packers), Jon Hamm (Actor, Top Gun: Maverick), Paris Hilton,Ken Jeong (The Masked Singer), Hannah Jeter (Model), Jerry Jones (Dallas Cowboys owner), Keegan-Michael Key (Actor, All the Bright Places), Camille Kostek (Sports Illustrated Model), Adriana Lima (Model), Rob Lowe (Actor, 9-1-1: Lone Star), Gabriel Macht (Actor, Suits), Christian McCaffrey(Running Back, Carolina Panthers), Charles Melton (Actor, Riverdale), Kevin O’Leary (Shark Tank), Candice Patton (Actress, The Flash), Dak Prescott (Quarterback, Dallas Cowboys), Aly Raisman(Olympic Gymnast), Roman Reigns (WWE), Jeremy Renner (Actor, Avengers: Endgame), Kevin Richardson (Backstreet Boys), Paul Rudd (Actor, Living with Yourself), Jasmine Sanders (Sports Illustrated Model), Fred Savage (Actor, Friends From College), Shangela (Actor/ TV Personality), Josephine Skriver (Sports Illustrated Model), Karrueche Tran (Actress, Claws), Mark Sanchez (Former NFL Player), Maya Smith (Executive Director of Born This Way Foundation), Devon Windsor (Model), and more.
Hint For The Average Socialite: Tickets will go on sale to the public on Tuesday, Dec. 10 at 10 a.m. ET through att.com/supersaturdaynight.
