APPLE UNVEILS A NEW MACBOOK AIR POWERED BY THE M4 CHIP
Photo: Courtesy of Apple
Apple unveiled a new MacBook Air powered by the M4 chip in a gorgeous new sky blue finish, as well as the new Mac Studio — the most powerful Mac ever featuring M4 Max and new M3 Ultra.
New Apple Macs: All You Need to Know
MacBook Air — the world’s most popular laptop — is now available in an all-new sky blue. A beautiful, metallic light blue that creates a dynamic gradient when light reflects off of its surface, sky blue joins midnight, starlight, and silver to complete the brilliant array of color choices for MacBook Air. To complement its strikingly thin and light design, all color options come with a color-matched MagSafe charge cable.
Get ready for next level performance with M4 in MacBook Air. Even more demanding tasks like photo and video editing will feel faster and more fluid, while enjoying up to 18 hours of battery life.
MacBook Air with M4 also keeps you looking your best with a new 12MP Center Stage camera with improved video quality and Desk View to simultaneously display a top-down view of your desk.
Multitasking across multiple windows is a breeze. The new MacBook Air with M4 now supports up to two 6K external displays in addition to its built-in Liquid Retina display.
As the most powerful Mac ever made, Mac Studio featuring M4 Max and the new M3 Ultra chip is the ultimate pro desktop, delivering groundbreaking pro performance, extensive connectivity (now with Thunderbolt 5), and new capabilities in its compact and quiet design that can live right on your desk.
Mac Studio with M4 Max is the perfect choice for video editors, colorists, developers, engineers, photographers, creative pros, and other users who need to blaze through intensive workflows.
Mac Studio with M3 Ultra pushes demanding workflows to a whole new level. It’s designed for pros like filmmakers, composers, 3D artists, AI researchers, or anyone who has workflows that need the most extreme performance or massive amounts of unified memory.
MacBook Air and Mac Studio are built for Apple Intelligence, unlocking new capabilities and helping pros elevate their workflows. For example, explore creative new ways to express yourself visually with Image Playground, create the perfect emoji with Genmoji, and make your writing even more dynamic with Writing Tools. You can now type or speak your requests to a newly redesigned Siri, and also tap into ChatGPT’s expertise to get things done even faster and easier.
macOS Sequoia completes the new MacBook Air and Mac Studio experience with a host of exciting features that include: iPhone Mirroring, allowing you to wirelessly interact with your iPhone directly from your Mac; the all-new Passwords app gives convenient access to passwords all stored in one place; apply new, beautiful built-in backgrounds for video calls; and Safari, the world’s fastest browser, now surfaces relevant information on sites in Highlights, summarizes articles in the redesigned Reader, and keeps videos front and center in a new Video Viewer.
MacBook Air and Mac Studio are designed with the environment in mind. To achieve Apple 2030, Mac Studio features over 30 percent recycled content overall, while MacBook Air features over 55 percent recycled content overall, the most in any Apple product. The packaging for all Macs are also entirely fiber-based, bringing Apple closer to its goal of removing plastic from its packaging by the end of this year.
The 13-inch MacBook Air with M4 starts at $999 and the 15‑inch MacBook Air with M4 starts at $1,199, while the Mac Studio starts at $1,999.