🍭 IT'SUGAR X AMERICAN DREAM NOW OPEN, NJ

“Creating a candy department store has been a long-time dream of mine. I’ve been thinking about this concept for over 25 years and our IT’SUGAR team is thrilled to partner with American Dream to make it a reality. There is nowhere else like American Dream and we look forward to immersing the property’s millions of guests into the world of IT’SUGAR.”

— Jeff Rubin, Founder and CEO of IT’SUGAR

LOCATION
American Dream
1 American Dream Way, Space G134
East Rutherford, NJ 07073

IT’SUGAR, known for its over-the-top sweets, giant candy, and absurdly wonderful sugar creations, opened on Saturday, December 14 in American Dream located in East Rutherford, New Jersey. At three stories and over 22,000-square-feet, IT’SUGAR American Dream is the world’s first department store of candy.

The one-of-a-kind IT’SUGAR store greets visitors with a 3-story tall Statue of Liberty replica covered in over 1.5 million Jelly Belly beans, symbolizing the freedom to treat yourself. Once inside, customers can explore the first floor’s centerpiece, an immersive lollipop garden filled with nearly ten-thousand lollipops. Surrounding the garden is over 5,000 square feet of candy bins housing an endless variety of your favorite sweets. The second floor is home to dozens of branded shops like Sour Patch Kids, Swedish Fish, Nerds, Starburst, Reese’s, Kellogg’s, and more. Coming Spring 2020 to IT’SUGAR’s third floor will be a new Oreo café concept called Oreo TWISTiD. Overlooking American Dream’s entertainment atrium, Oreo TWISTiD will provide guests with a view of the DreamWorks Water Park and Nickelodeon Universe Theme Park.

ABOUT IT’SUGAR
Founded by candy veteran Jeff Rubin in 2006, this sweet experiential retail environment has become the largest specialty candy retailer in the world. The IT’SUGAR portfolio consists of over 100 retail locations in U.S. hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Dallas, Houston, and Chicago. Known for their absurdly wonderful sugar innovations that celebrate lighthearted rebellion, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar.

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