Nickelodeon Store Opening, London

Opening of the Nickelodeon Store London | Photo: Ana Maria Wiggins for Average Socialite

Affair: Opening of the Nickelodeon Store

When: Friday, May 29, 2015 @ 5:45PM

Hot Spot: No 1 Leicester Square, London, UK

Deets: Nickelodeon and Viacom Consumer Products (NVCP) in partnership with Entertainment Retailer Limited are to open the first flagship NICKELODEON STORE – and the first Nickelodeon Store in Europe – in London’s Leicester Square on Saturday May 30th. The Nickelodeon Store is owned and operated by Entertainment Retailer Limited, a subsidiary of Summit Retail International and a division of Entertainment Retail Enterprises. It will be the sixth retail store launched to date and the first store to open in Europe. Spanning two floors and more than 4500 square feet, the store will offer kids and families the opportunity to experience and interact with one of the world’s leading children’s brands as well as Nickelodeon’s beloved properties including global animations SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Nick Jr. pre-school hit, Dora the Explorer.

The Nickelodeon store presents a glass frontage of 1250 square metres looking out onto Leicester Square with 40 LCD screens within the store creating a compelling showcase for The Nickelodeon brand. The product range will feature more than 600 products with London-limited lines.

Specially designed in-store zones will bring Nickelodeon’s world famous characters and properties to life. A green slime staircase will take shoppers up to Bikini Bottom where they can come face to face with the world’s favourite sponge in daily meet and greets with a life-size SpongeBob SquarePants costume character. Additionally, the store will offer a preschool zone, a New York City skyline graffiti-decorated Teenage Mutant Ninja Turtle area, and Union Jack-branded gifting, stationery, apparel, homeware and souvenirs.

Since its foundation in 1977, Nickelodeon has built a diverse, global business by putting kids first in everything it does. The company’s portfolio includes television programming and production around the world plus special events, consumer products, digital offerings, books, feature films and pro-social initiatives. Nickelodeon's brands are seen globally in more than 500 million households across more than 130 territories, via more than 70 locally programmed channels and branded blocks.

Who You May Spot: Spongebob Squarepants, Teenage Mutant Ninja Turtles, Dora the Explorer, Pasha Bocarie (Rakesh Kotecha in Emmerdale), Diversity (street dance winners Britain’s Got Talent 2009), Alicia Eyo (Ruby Haswell in Emmerdale), Adam Fielding (Kirin Kotecha in Emmerdale), Anais Gallagher (model, daughter of Meg Matthews & Noel Gallagher), Kate Garraway (TV presenter), Iain Glen (Ser Jorah Mormont in Game of Thrones), Raphael Gomes (youtube blogger), Julian Ovenden (West End actor, singer), Bhasker Patel (Rishi Sharma in Emmerdale), Gaby Roslin (TV presenter), Imogen Thomas (actress)

Hint For The Average Socialite: Nickelodeon's Flagship London Store to Open on Saturday 30th May 2015.

What's Trending: @NickelodeonUK #NickStore

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