Bud Light #UpforWhatever House Party, Jan 30- Feb 1, 2015, Phoenix

www.budlight.com

Affair: Bud Light #UpforWhatever House Party

When: Friday-Sunday, January 30-February 1, 2015

Hot Spot: Hotel Palomar in Phoenix, AZ

Deets: Bud Light, “The Perfect Beer for Whatever Happens,” is known for taking over hotels, cruise ships and even entire towns. For its next act, the Official Beer Sponsor of the NFL will provide consumers with once-in-a-lifetime #UpForWhatever experiences at Super Bowl XLIX in Phoenix with its first-ever Bud Light House of Whatever.

For three days during Super Bowl week, the Bud Light House of Whatever will feature a fully immersive experience of unforgettable parties, amazing concerts and signature activities. Just like Whatever, USA, the Bud Light House of Whatever will reward consumers 21 and older who prove they are truly up for whatever happens next.

On Friday, Nov. 21, Bud Light announced its plans for the Bud Light House of Whatever to media, influencers and Bud Light drinkers who had proven themselves to be “Up for Whatever.” The event took place on the rooftop pool deck at the hotel in downtown Phoenix that will be taken over by the Bud Light House of Whatever in January. Bud Light vice president Alex Lambrecht and Grammy-nominated DJ Steve Aoki were on hand to celebrate the announcement.

“Our fans have really enjoyed the ‘Up For Whatever’ activations we’ve done this year, from the ‘Epic Night’ spot at Super Bowl XLVIII to this summer’s incredible Whatever, USA, experience in Colorado,” said Lambrecht. “The Bud Light House of Whatever will keep that spirit going, so expect it to be the most unique party experience in Phoenix. You could say it’s the Super Bowl version of Whatever, USA.”

Aoki will perform one of his high-energy sets on Saturday, Jan. 31, at the House of Whatever. Bud Light will reveal more talent announcements in the weeks to come.

The brand will also create multiple ‘Whatever’ experiences in the weeks leading up to the Super Bowl to help consumers 21 and older maintain the #UpForWhatever mindset.

Who You May Spot: Steve Aoki

Hint For The Average Socialite: To learn more about Bud Light House of Whatever, please visit UpForWhatever.com. To win a chance to party at their House of Whatever, live the bottle and show them you're #UpForWhatever. See official rules here. To enter the Super Bowl Experience Video Contest, see rules here.

For other Super Bowl parties, check out our TIP list!

What's Trending: @budlight #upforwhatever #superbowl

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