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SOL DE JANEIRO BADALAD BLOCO PARTY EXPERIENCE, NYC


  • 38 Gansevoort St New York, NY (map)

@soldejaneiro

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July 12 & 13 / 12PM-6PM

Deets:
On Saturday July 12th and Sunday July 13th, get ready to step into the heart of Sol de Janeiro’s boldest celebration yet — a sensorial, street-style experience celebrating the brand’s newest obsession, Body Badalada. The pop-up experience, inspired by the brand’s Brazilian heritage, will feature Brazilian-inspired music and food, Batala Drummers, Buzzy DJs including DJ Lex, and more.

For the first 100 guests that visit, there will be a giveaway of exclusive Badalada Bracelet merch. In addition, guests of the pop up can look forward to a hydration station, custom hand massages featuring the new product, a mystery box vending machine where they can receive additional exclusive Sol de Janeiro products and merchandise, a Cheirosa Effect Mist Bar featuring the brand’s best-selling perfume mist collection, plus interactive photo moments, and of course main character energy.

Hint for the Average Socialite: This event is free and open to the public. While this pop-up is not a ticketed event, those interested in attending can receive a Fast Pass by purchasing any Sol de Janeiro product at Sephora, allowing them a Fast Pass into the event.

What’s Trending: @soldejaneiro

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