ALL IN CHALLENGE ~ PROVIDE FOOD FOR KIDS, ELDERLY & FRONTLINE HEROES
Michael Rubin challenges athletes, sports figures, and celebrities to participate in the ALL IN Challenge; The biggest fundraiser to help eliminate food insecurity.
Enter for a chance to win Once-In-A-Lifetime Experiences starting at only $10!
100% of money raised will be donated to benefit Meals on Wheels, No Kid Hungry, America's Food Fund, World Central Kitchen & Feeding America.
Auction items include:
What is the ALL IN Challenge
The ALL IN Challenge aims to be the world’s largest digital fundraiser in history by raising tens of millions of dollars to feed those in need. Food insecurity is a mounting issue but never more important than during COVID-19 and the unprecedented shortage of food resources our nation is facing. Among those most in need: students who rely on currently closed schools for several of their meals each week; the newly unemployed who are facing uncertain circumstances; and a vulnerable elderly population sequestered in their homes without access to food.
The ALL IN Challenge was created and built by Fanatics founder and executive chairman Michael Rubin, along with Alan Tisch, Gary Vaynerchuk, with support from the entire Fanatics team, all on behalf of the All In Challenge Foundation. Rubin came up with the idea, and then immediately brought in one of his closest friends, entrepreneur Alan Tisch. Shortly thereafter, communications strategist Gary Vaynerchuk joined the team to help launch the movement. Through conversations with his friends in sports and entertainment, Michael knew there would be immediate interest in helping raise money for this important cause.
Through the newly created ALL IN Challenge, sponsored by the All In Challenge Foundation, the world’s preeminent sports, music and entertainment figures will donate their most prized possessions and be challenged to create once-in-a-lifetime experiences that will be both available for online auction and as giveaways. The All In Challenge Foundation and Fanatics sit at the unique crossroads of working with nearly every league, team and athlete in this country (as well as many internationally), while having many connections to entertainers and celebrities who are friends, but also sports fans. Together, the ALL IN Challenge will hopefully raise tens of millions of dollars to tackle this problem head-on.
Why now?
Due to the widespread effects of COVID-19, many countries are facing an unprecedented shortage of food resources. Among those most in need: students who rely on currently closed schools for several of their meals each week; the newly unemployed who are facing uncertain circumstances; and a vulnerable elderly population sequestered in their homes without access to food.
Who benefits?
The ALL IN Challenge, operated by the All In Challenge Foundation, will benefit the following nonprofit organizations: Meals on Wheels, No Kid Hungry and America's Food Fund, which is directly benefiting Feeding America and World Central Kitchen. Each of these nonprofit organizations has one goal in mind – to eliminate food insecurity during these challenging times. More than ever before, families will struggle to provide food as tens of millions are out of work, kids are out of school, many are at risk of losing their income, and our most vulnerable elderly population is self-isolating. 100% of all funds raised will be donated directly to the charity partners that are tackling food insecurities.
Who is providing the items?
The world's preeminent sports, music and entertainment figures will all be involved in the All In Challenge. Each day, the biggest athletes, teams, leagues, celebrities, musicians and business moguls will "challenge" each other to up the ante and provide incredible prized possessions and once-in-a-lifetime experiences for fans to both bid on and enter for their chance to win.
How do I get involved?
Starting Tuesday, April 14, consumers can visit www.allinchallenge.com to learn more about the initiative, begin bidding in the online auction, or enter for the chance to win a number of once-in-a-lifetime fan experiences. New items will be added daily, and fans can also follow @Fanatics and #allinchallenge across Twitter, Instagram and Facebook for the latest updates.
Donations
For those who may want to donate without participating in the ALL IN Challenge auction or game, you can submit your direct donation online at www.allinchallenge.com via a variety of payment methods, including check, credit card, or any of the online payment systems such as PayPal.